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The Xenon flags our entry into Ecuador and is one of our popular products in the region, as it is able to easily match climate and terrain challenges.

We introduced our pick up, Xenon, to Ecuadoran roads only a few years ago. Since then, Tata Motors has been steadily winning more hearts-thanks to the Xenon's ability to endure the harshest conditions. Our vehicles are supported and backed by great after sales service.

Group Profile

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over 100 independent operating companies...

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Company profile

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer with a portfolio that covers a wide range of cars...

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  • Board of Directors

    Our Board of Directors guides and motivates the organisation to achieve greater success, by defining new and exciting horizons for the company.

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  • Management

    The senior leadership team works to achieve the vision and mission of the organisation, by setting high standards of performance and excellence.

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Distributor Profile


Central Motors LLC is part of the Hidrobo Estrada Group, a major business house in Ecuador, backed by nearly 40 years of experience in the Ecuadoran automobile market. The company imports, markets and distributes Tata Motors vehicles and offers the best after-sales services to enhance customer experience.

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Vision, Mission and Values





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  • 2014

    Launch of Tata Xenon

Corporate citizenshipTata Motors is a signatory to the United Nations Global Compact. We play an active role
in community development and our CSR activities touch the lives of more than a million citizens.

National Drinking Water ProgramAmrutdhara
Employability ProgramKaushalya
Education ProgramVidyadhanam
Environment ProgramVasundhara
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We ensure that our products and processes are environmentally sound in a variety of ways.

We work with alternative fuels, we have developed electric and hybrid vehicles for personal and public transport, and we use some of the world's most advanced equipment to check and control emissions.

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